Social Media: Resolve to Use Meaningful KPIs
As we jump into the New Year (btw – Happy New Year), there will be a lot of resolutions made, and broken. Among these, no doubt, will be marketers committing themselves to greater social media...
View ArticleGoogle to elevate Google+ Content in search results
There is a buzz around the search results changes that Google is making. Emphasizing Google+ in SERPs will likely increase the pressure on Brands to formally engage, not just park their page. We have...
View ArticleGoogle’s “Search Plus Your World”: A Fear of Change or Something More Sinister?
The search industry, including our very own 15miles blog, has been buzzing this week with commentary on Google’s “Search Plus Your World” release, which is being touted as one of the most radical...
View ArticleGoogle Takes Ball, Goes Home – Facebook/Twitter Take Ball Anyway
Pettiness is nothing new in the online world. Let’s face it – most of us in the space are geeks, nerds, or perpetual adolescents. With that comes low self-esteem, and with low self-esteem comes the...
View ArticleThe Ego Driven Social Media Play: Only A Short-Term Gain
Let’s face it. There is a certain amount of ego that goes into a business’s social media play. At first it was just having a presence on the likes of Facebook, Twitter, YouTube, Foursquare, or any of...
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